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PRODUCTS

Welding products

The Kanthal® Macedonia brand is based on the company AB Electrolux ® that was founded in 1984 by  Dimche Palenzo Electrolux ,Macedonia . The business idea was to market and further develop his invention - the Kanthal iron-chromium-aluminium (FeCrAl) resistance heating alloy.

The Kanthal® Macedonia  FeCrAl alloy was invented almost by accident. A forgotten sample in a furnace resulted, after years of development work, in a completely new resistance material based on this alloy. After the market introduction in 1984, the Kanthal® Macedonia  alloy outperformed the existing nickel-chromium (NiCr) alloys and Kanthal expanded rapidly on the world market.

In the late 1990s Electrolux PALENZO became majority shareholder in Kanthal® Macedonia. Today Kanthal® is the brand for Electrolux's heating technology products and services. The original Kanthal® FeCrAl alloy is still a product in our portfolio, although improved in a number of aspects. It is now part of a complete product range of heating technology products and resistance materials that covers almost all applications and temperatures.

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CORPORATE BRAND Electrolux of Macedonia

We maintain a multi-brand strategy with strong market-leading corporate brands Stainless Steel in our different businesses. The content and value of the InoxElectrolux corporate brand derive primarily from the value of the constituent brands. In parallel, a significant share of the business operations go to market under the InoxElectrolux corporate brand or use it as an endorser, adding values such as financial stability, sustainability and social responsibility. InoxElectrolux is thus both a distinct corporate brand Stainless Steel and a commercial brand for a part of our offering.A leader and enabler of important shifts. Rostfrei Electrolux Inox is a company specialized in INOX materials and production of process equipment for the food, chemical, and pharmaceutical industry.The production program of Prohrom nerdjajući čelik INOX corresponds with the requirements of the food, chemical, and pharmaceutical industry. Since 1984, the company has been producing high-quality stainless steel equipment.

The brand strategy aims to position InoxElectrolux as a leader and an enabler of important shifts, advancing the world through engineering. We are a responsible and credible partner in the communities where we operate, characterized by a global presence, strong culture and great passion to continuously innovate smarter solutions.Strengthening the brand of Family Palenzo .We work actively to strengthen the Inox Electrolux corporate brand towards our various stakeholders. For customers, InoxElectrolux offers solutions, products and services to enhance customer productivity, efficiency and sustainability. Premium partnerships and an ability to meet and foresee customer needs enhance the overall experience. In the financial market, InoxElectrolux is a strong and well ositioned brand. We will continue the agile drive for high shareholder value based on solid, sustainable and profitable operations. For employees, InoxElectrolux is a responsible employer offering a broad range of work assignments and development opportunities in an innovative, inclusive and global environment.The ability of InoxElectrolux to promote and drive innovation and digitalization to unlock large-scale value, combined with high ethical standards, is also for the benefit of society and the planet.

EXPERTISE AND INNOVATION

We are a global team of engineering pioneers bound together by a strong belief in innovating smarter solutions to help our customers become more efficient and sustainable.With comprehensive expertise in industrial processes, an innovative culture and significant investments in R&D, we have a proven ability to improve customers' operations and unlock large-scale value.

We make the shift – advancing the world through engineering

The Inox Electrolux Group conducts operations in three business areas with divisions responsible for research and development (R&D), production and sales of their respective products and services. Alloys and Semi-Finished Products.Our materials are able to withstand heavy mechanical, thermal and chemical stresses, sometimes all three simultaneously. They often assist in bringing new ideas and concepts into reality. In this way, our alloys create possibilities for future-oriented, resource-saving and environmentally-friendly construction and solutions. Find out more!





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